June 2016: Amazon tops IMRG’s quarterly ranking of the top 50 retailers by website traffic.

Top 50 online retailers

Amazon, Argos, Apple and Tesco took the top four places in the ranking (based on June data) – which has been the case for the past three quarters.

Argos edged out Apple to take second place behind Amazon, while pure-plays Asos (up four places), Boohoo (up six places) and Notonthehighstreet.com (up five places) all performed well.

Superdrug entered the top 50 ranking at 38, as Homebase and PC World both suffered (dropping three and five places respectively).

RankBrandURL2015 rankMovement
1 Amazon
 www.amazon.co.uk 1 –
2 Argos www.argos.co.uk 3 ↑
3 Apple www.apple.com 2 ↓
4 Tesco www.tesco.com 4 – 
5 Netflix www.netflix.com 6 ↑ 
6 Asda www.asda.com 5 ↓ 
7 Marks & Spencer www.marksandspencer.com 8 ↑ 
8 EE www.ee.co.uk 7 ↓ 
9 Boots www.boots.com 9 – 
10 John Lewis www.johnlewis.com 12 ↑ 
11 The Train Line www.thetrainline.com 10 ↓ 
12 Asos www.asos.com 16 ↑ 
13 Next www.next.co.uk 11 ↓ 
14 B&Q www.diy.com 13 ↓ 
15 O2 www.o2.co.uk 14 ↓ 
16 Currys www.currys.co.uk 15 ↓ 
17 Debenhams www.debenhams.com 18 ↑ 
18 British Airways www.britishairways.com 31 ↑ 
19 National Rail www.nationalrail.co.uk 19 –
20 Sainsbury’s www.Sainsburys.co.uk 24 ↑ 
21 Very www.very.co.uk 22 ↑ 
22 Thomson www.thomson.co.uk 32 ↑ 
23 Vodafone www.vodafone.co.uk 21 ↓ 
24 Three www.three.co.uk 17 ↓ 
25 Sports Direct www.sportsdirect.com 23 ↓ 
26 New Look www.newlook.com 28 ↑ 
27 EasyJet www.easyjet.com 20 ↓ 
28 Homebase www.homebase.co.uk 25 ↓ 
29 Screwfix www.screwfix.com 36 ↑ 
30 Ticketmaster UK www.ticketmaster.co.uk 27 ↓ 
31 IKEA www.ikea.com 29 ↓ 
32 Ryanair www.ryanair.com 33 ↑
33 Expedia www.expedia.co.uk 26 ↓ 
34 Domino’s Pizza www.dominos.co.uk - ↑ 
35 House of Fraser www.houseoffraser.co.uk 35 –
36 Thomas Cook www.thomascook.com 30 ↓ 
37 Hewlett Packard www.hp.com 34 ↓ 
38 Superdrug www.superdrug.com - ↑ 
39 Lastminute.com www.lastminute.com 38 ↓ 
40 JD Sports www.jdsports.co.uk 43 ↑ 
41 Halfords www.halfords.com 40 ↓ 
42 Boohoo www.boohoo.com 48 ↑ 
43 Wickes www.wickes.co.uk 42 ↓ 
44 PC World www.pcworld.co.uk 39 ↓ 
45 Notonthehighstreet.com www.notonthehighstreet.com 50 ↑ 
46 Littlewoods www.littlewoods.com - ↑ 
47 Vue Cinemas www.myvue.com 46 ↓ 
48 AVG www.avg.com - ↑ 
49 Aldi www.aldi.co.uk 45 ↓ 
50 Matalan www.matalan.co.uk - ↑ 

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Top 50 retailer ranking, by smartphone and tablet traffic

RankSmartphoneTablet
1 Amazon UK Amazon UK
2 Tesco Apple
3 Argos Tesco
4 Apple Argos
5 EE Netflix
6 Asda British Airways
7 Boots Asda
8 The Train Line Marks & Spencer
9 Three John Lewis
10 O2 Boots
11 Netflix Thomson
12 Marks & Spencer ASOS
13 Vodafone Sainsbury’s
14 ASOS Debenhams
15 Very Very
16 Sainsbury’s Next
17 National Rail Waitrose
18 John Lewis EE
19 B&Q Currys
20 Domino’s Pizza The Train Line
21 Currys PC World
22 Ticketmaster UK Homebase
23 Sports Direct First Choice
24 New Look IKEA
25 Debenhams New Look
26 Next B&Q
27 Homebase Ticketmaster UK
28 Vue Cinemas House of Fraser
29 FitBit Domino’s Pizza
30 British Airways Littlewoods
31 Superdrug Sports Direct
32 IKEA O2
33 EasyJet Aldi
34 Odeon Thomas Cook
35 Aldi National Rail
36 BodyBuilding.com River Island
37 Wilko Vodafone
38 Boohoo EasyJet
39 Screwfix Dunelm
40 Carphone Warehouse Matalan
41 Littlewoods Three
42 Matalan Screwfix
43 JD Sports Notonthehighstreet.com
44 Notonthehighstreet.com Lastminute.com
45 Halfords Superdrug
46 Game Wilko
47 Lastminute.com Carphone Warehouse
48 Thomson Premier Inn
49 Cineworld Hotels.co.uk
50 HP.com Expedia

The IMRG comScore Top 50 Retailer Ranking is published quarterly and measures digital audiences based on comScore MMX Multi-platform data of those selling goods and services within the IMRG Capgemini Index Classification*. Source: comScore MMX Multi-platform, Custom Ranking based on Total Unique Visitors/Viewers, Desktop and Mobile in June 2016, UK. The IMRG comScore Retailer Ranking list excludes eBay, marketplace and price comparison / aggregator websites. *IMRG Capgemini Index Classification: Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden / DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs. For more information, visit the IMRG site.

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