Boots continues to lead and shows to be the biggest contributor having grown their sales by £13 million, according to Kantar Worldpanel.
- Following last’s period performance being the first period with YoY growth since September 2013, the Toiletries market has continued its recovery this period into slight growth seeing sales increase by 0.6% YoY.
- This period has seeing average prices paid increasing by 0.2%. However, the market continues to engage shoppers through volume purchasing, as packs sales increase by 0.4%.
- Bathroom toiletries continues to drive the market’s spend growth (+2.9%YoY), having increased sales by £19.3 million and packs sold by £11m in this period.
- Holding the biggest share of Bathroom toiletries, similarly to last period, Skincare and Bath & Shower drive the majority of growth.
- Both Skincare and Bath and Shower have pushed bathroom toiletries’ volume growth, with around five million and four million more packs purchased respectively, in comparison with this time last year.
- Holding more than 38% share of the skincare market, Boots continues to lead and shows to be the biggest contributor having grown their sales by £13 million and 11 million packs.
- Bargain stores have now moved up 0.7 pack share points to 8% share of the market showing that some of this uplift in toiletries volume performance is coming through the discount channel.
Kantar Worldpanel measures purchasing habits of 15,000 demographically representative British households. For more information, visit kantarworldpanel.com
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