The fashion market declined 1.5% in 24 weeks to April 10, 2016. Driven by a drop off in volume of 1.9% as shoppers buy less frequently.
Womenswear underperformed against the overall market, declining 2%, with the 35-44 age group experiencing the heaviest decline (9.3%).
The younger market continues to see strong performance in womenswear with the under-35s growing at 2% with online increasing 11.9%.
Kidswear has grown 0.6% as shoppers buy more per trip. All growth has come from full-price offerings.
Online has bucked the trend and experienced 8.3% value growth as shoppers continue to enter online (4.1% penetration).
Kantar Worldpanel measures purchasing habits of 15,000 demographically representative British households. For more information, visit kantarworldpanel.com
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