Premium travel brand Antler is celebrating its 110th anniversary with a pop-up on the lower ground floor of Selfridges London.
The concession, which runs until June 28, will showcase Antler’s latest range of suitcases, called the Icon Collection, and travel accessories.
The displays used for the pop-up were made using sustainably sourced oak and designed to be modular – allowing the brand to reconfigure them for future pop-ups.
Antler managing director Kirsty Gleene said: “As one of our strategic wholesale partners, I am delighted to see the new Icon Collection launch in Selfridges London. Our new collection represents the perfect merging of style and practicality, resulting from the brand’s 110 years of experience as the British travel brand.”
Last month, Retail Week revealed Antler was one of the fastest-growing retailers in the UK last year, recording a 71% sales uplift during 2023.
Sales at Antler have been in double-digit growth for the last two years, moving from £5m to £40m while remaining in profit.
Antler was ranked as the third fastest-growing retailer in the UK, behind Vinted and Shein, and was one of only two British brands on the list.
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