The department store chain is taking some of its store services online for the first time, allowing it to “support the nation” during the health emergency and “be there every step of the way for its customers”.

John Lewis said the experiences, including a virtual nursery, or tips on home design and personal styling, will provide one-to-one “advice, inspiration and support” for users.

Additional services, such as inspirational talks and learning sessions, are planned to launch at the end of April.