Viral US cookware brand Our Place has launched a shop-in-shop inside Selfridges for its first physical store presence in the UK.
Our Place said the new space draws inspiration from its flagship store in Los Angeles, with “warm lighting, tactile materials and a cosy palette of neutrals”.
Clay tiles and stone counters are used throughout the concession, marrying “functionality with elevated, contemporary warmth”, the brand said.
The brand’s bestsellers, including the Always Pan, Wonder Oven and the Perfect Pot, will be available to buy, alongside a wider range of cookware, crockery and kitchen accessories.
The new space is an expansion by direct-to-consumer for the retailer, which launched in Selfridges in 2021 following the viral success of its ecommerce business.
Our Place co-founder and co-chief executive Shiza Shahid said: “We founded Our Place on the notion that sharing a home-cooked meal is the foundation to connection. We wanted to build a brand that honours the many cultures, traditions, and stories that shape the modern kitchen.
“Now, with our new space in Selfridges, that vision has a physical home in the UK – it’s not just a place for people to shop the products they love, it’s a space for our community to gather, share stories and feel at home.”
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