The iconic department store business said the move would more than double the Buying Better scheme it launched in 2017 to include more than 3,000 items from over 100 brands.

Selfridges said the expansion of the range would “increase clarity for customers” who are seeking to shop in an eco-friendly way by “highlighting specific sustainable product attributes”.

The retailer has introduced six new Buying Better labelling categories: Responsible Leather, Vegan, Reducing Waste, Forest Friendly, Cruelty Free and Reducing Waste.