All DFS articles – Page 13
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InterviewQ&A: DFS chief executive Ian Filby
DFS enjoyed an EBITDA rise of 2.5% to £82m despite a fall in sales of 2.1% to £624.7m in the year to July 28. Retail Week speaks to chief executive Ian Filby about the performance.
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NewsDFS reports record profits
DFS enjoyed record profits last year as EBITDA rose 2.5% to £82m despite a fall in sales.
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OpinionComment: Why in-store iPads may be rubbish
Handled the wrong way, in-store multichannel options are as likely to prove redundant for shoppers as the enduring myth that we all like to scan QR codes.
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NewsDFS signs up to former Tesco chairman's digital receipts service
DFS has inked a deal with former Tesco chairman Lord MacLaurin’s digital receipts start-up.
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AnalysisCampaign of the week: DFS, Making every day more comfortable
Sofa retailer DFS has continued its march down the emotional road after its first foray away from price-led advertising earlier this year.
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OpinionComment: Building brands in the digital retail era
The news that Ocado is planning a move into dedicated non-food sites for categories such as pets, baby, health and beauty and home and gardening got me thinking.
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AnalysisRetail Week on the Road: North East and Yorkshire
We visit Stockton-on-Tees, Middlesbrough, Doncaster, Harrogate and Leeds.
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AnalysisRetailers test-drive digital signage
After a period of scepticism, retailers are beginning to try out different uses of digital signage. Rebecca Thomson finds out if it’s worth it.
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NewsDFS market share grows despite sales slump
DFS has reported an “improving trend” in its performance and a growth in market share despite a slump in sales against last year.
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GalleryStore gallery: DFS comes to the high street
The newly opened DFS store on Tottenham Court Road shows how an edge-of-town format can be adapted for the city.
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OpinionDiamond Jubilee: A PR campaign to remember
The Diamond Jubilee marketers did a brilliant job on Britain’s super brand.
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GalleryIn pictures: DFS opens on Tottenham Court Road
Out-of-town furniture retailer DFS has opened its first high street store in central London in a move to take advantage of urban shoppers.
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NewsSir Philip Green and the Westons slip down Sunday Times Rich List
Primark and Selfridges owners Galen and George Weston and Arcadia owner Sir Philip Green slipped down the Sunday Times Rich List rankings this year.
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OpinionGo beyond the spin to focus on products and service
Grabbing people’s attention is the first step, keeping them buying is the next, says Lord Kirkham.
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NewsDFS founder Lord Kirkham set to batter fish and chip market
DFS founder Lord Kirkham has swapped furniture for fillets in an audacious play for the catering market as the entrepreneur plots a plan for a national chain of fish and chip restaurants.
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NewsDFS EBITDA plummets in first half
Furniture specialist DFS’ EBITDA plummeted 32% to £28.3m in its half year.
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NewsDFS to open first high street store on Tottenham Court Road
Sofas giant DFS makes first high street foray as it takes over Next Home’s landmark premises.
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AnalysisRetail Week Conference: Highlights from day one
The great and the good of the retail world descended on The Cloud Retail Week Conference yesterday, with senior retailers discussing everything from the death of the high street to the profitability of the multichannel customer.
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AnalysisCampaign of the Week: DFS Making everyday more comfortable
After years of price-focused campaigns, sofa retailer DFS has changed tack. Its latest television advert is designed to appeal to shoppers’ emotions, and marks a new direction for the retailer.
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NewsVideo: DFS launches 'emotional' ad as it moves away from price-led campaigns
DFS, one of the biggest spenders in advertising, has launched a new TV ad that represents a major shift away from its usual price-led campaigns.

















