All Dunelm articles – Page 4
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NewsDunelm profits soar driven by digital sales and localisation
Dunelm has recorded a profit rise as it transitioned from physical retailer to “proven digital-first, multichannel” retailer.
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NewsDunelm and Retail Trust launch industry campaign to combat domestic abuse
Dunelm and the Retail Trust are calling on retail employers to join forces on the Retail Industry Against Domestic Abuse (RIADA) campaign to raise awareness of how the sector can better support employees facing domestic abuse.
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NewsDunelm boosts profit forecast in wake of homewares boom
Dunelm has raised its profit guidance after a stellar fourth quarter.
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NewsDFS and Dunelm founders recognised in Queen’s Birthday honours list
DFS founder Lord Kirkham and Dunelm founder Bill Adderley have both been recognised in the Queen’s Birthday honours list, alongside six other retailers.
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NewsDunelm to smash profit forecasts following strong reopening
Homewares specialist Dunelm expects full-year profits to come in “significantly ahead” of City expectations after strong sales growth.
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Retail Navigator Analysis
Dunelm (Overview)
Dunelm is a value-led homewares retailer that trades through a network of around 185 stores, all but a handful of which are superstores in out-of-town locations. It is now also making a push to expand its presence in London.The business was transformed as a result of the acquisition of the Worldstores group a few years ago, giving it access to technology and digital development capabilities.
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Retail Navigator AnalysisDunelm (SWOT)
With sales of more than £1.7bn, Dunelm is the market leader in UK homewares, with a share of 11.5% in 2024 according to Global Data. It also has gained share in the combined homewares and furniture markets, moving up to 7.7% in 2023/24, and is confident in its “clear pathway” to a 10% share in the medium term.
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Retail Navigator AnalysisDunelm (People)
Nick Wilkinson took the reins as CEO of Dunelm in early 2018 following the unexpected departure of former boss John Browett the year before. Wilkinson oversaw the creation of several key new tech roles during his first year at the helm to drive the transformation of Dunelm into a digitally-led business.
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NewsEx-Post Office boss quits Dunelm and Morrisons boards
Former Post Office chief executive Paula Vennells has stepped down from a number of non-executive director positions folllowing the IT scandal that rocked the British institution.
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NewsDunelm profits to beat forecasts despite store closures hit
Homewares specialist Dunelm reported that it underperformed the market in its third quarter as stores were shut during lockdown, but it still expects full-year results to beat expectations.
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NewsDunelm’s Will Adderley to sell shares as homewares boom continues
Dunelm’s deputy chair and biggest shareholder Will Adderley is set to reduce his stake in the company.
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NewsDunelm hails strong interim results as profits and sales jump
Home and DIY giant Dunelm has said it has “never been more confident about the future” after interim profits and sales both soared.
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NewsHalfords and Dunelm report strong Christmas sales uplifts
Halfords has delivered a rise in festive sales buoyed by the retailer’s “best ever Christmas week”, while Dunelm has posted an increase in Christmas sales driven by a surge in online demand.
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AnalysisWho will be the retail CEOs of the future?
Retail Week speaks to a panel of industry experts to determine which executives will be in charge of the UK’s biggest retailers over the next five years.
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NewsDunelm and DFS forced to close under new lockdown regulations
Under the new lockdown restrictions homewares retailers Dunelm and DFS stores are not counted as essential.
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NewsDunelm delivers ‘strong’ first quarter as full-price sales climb
Dunelm has posted a substantial uplift in sales across its stores and online with improved margins driven by strong demand in a ‘buoyant homewares market’.
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VideoWatch: Dunelm inspired by lockdown ‘home truths’ for new campaign
Homewares retailer Dunelm has launched a new ad campaign inspired by its customers’ “home truths” during lockdown.
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AnalysisDeep dive: A Covid Christmas – how consumers will spend, shop and celebrate
Much like the rest of 2020, this Christmas will be like none in recent memory. With the country now in recession and the coronavirus pandemic still restricting many aspects of people’s lives, Retail Week asks how, where and on what shoppers are likely to spend this Golden Quarter, along with insights and predictions from leading retailers and industry analysts.
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Opinion‘As shoppers flock online, investors are following’
The Issa brothers’ £6.8bn swoop on Asda may be an exception that proves the rule. While the forecourt convenience retail entrepreneurs have put their money into a primarily bricks-and-mortar business, other people’s cash is increasingly going elsewhere.
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NewsDunelm profits and sales slide despite homewares boom
Dunelm has posted a fall in full-year profits as store closures during the coronavirus crisis dented its sales.

















