The etailer exited the Netherlands after conducting a review of its European arm at the beginning of the financial year, but Roberts said it will look elsewhere now that Germany is secure.

AO.com recorded strong profit and sales growth in its full-year results, in what Roberts has said is a definitive shift for the sector. 

Roberts said: “We will [look to new markets] now our German business is fixed. What we’re looking to do is build central areas of expertise, which can repeat across categories and territories.