Q&A: AO’s director of brand Arafa Heneghan on how to gain 600,000 new customers in a year building brand image on social media | Retail Week UAT

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Q&A: AO’s director of brand on how it gained 600,000 customers in a year

By Megan Robinson2024-07-02T11:25:00

Arafa Heneghan has been part of the AO team for seven years and took on the role of director of brand nearly two years ago.