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Watch: Dixons Carphone boss Alex Baldock on investing £200m in staff

By Grace Bowden2019-03-28T11:14:00+00:00

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Dixons Carphone boss Alex Baldock tells Retail Week about his plans to quadruple investment in store staff in the next three years and turn its stores into “palaces of discovery”.

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Customer trust is retail's 'essential battleground', says Dixons' Baldock

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Customer trust is retail's 'essential battleground', says Dixons Carphone's Alex Baldock
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Watch: Dixons Carphone boss Alex Baldock on investing £200m in staff

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