Retailers with only a handful of stores may struggle to create a strong brand identity and customer loyalty.
Retailers with only a handful of stores may struggle to create a strong brand identity and customer loyalty. But that’s where online can really come into its own.
Pottery retailer Emma Bridgewater has invested time and money in its online presence, and since implementing ratings earlier this year it has increased product page conversion rate by 39%.
The retailer implemented Bazaarvoice’s Ratings & Reviews platform. Since launch 70% of the brand’s products have had at least one review. Over 3,000 reviews have been submitted, and the majority of these reviews are rated as four or five stars. By including ratings and reviews on product pages the retailer can showcase their happy customers, and new customers are given reassurance and confidence to make a purchase.
Emma Bridgewater has also worked to make the customer feel part of a community with customers sharing pictures of their purchases in their homes on Facebook.
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