Game Digital has acquired British video gaming business Multiplay for £20m, but what is it? Retail Week looks at its vital statistics

Game has acquired Multiplay as it seeks to diversify its portfolio

  • Multiplay is a 14-year-old UK-based family business that organises live events, online gaming services and esports – an area Game said it has been wanting to enter for some time
  • The business is behind the UK’s largest games festival – Insomnia
  • It was founded by Craig ‘Wizzo’ Fletcher in May 1997
  • Multiplay has more than 50 employees
  • The business runs three Insomnia events a year – one in spring, summer and winter, which take place in Coventry’s Ricoh Arena
  • The most recent Insomnia festival attracted 67,000 visitors, following a record increase in footfall of 60% compared with the previous last year
  • Game and Multiplay already have a relationship, with Game sponsoring and exhibiting at a number of the gaming events
  • More than one million users play on Multiplay’s servers
  • It has 14,100 Twitter followers
  • Multiplay also has a technical blog for the developer community that has been publishing coding hints and tips since October 2008

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