The official Eurovision Song Contest pop-up store has opened at the Liverpool One shopping centre ahead of the city hosting the event from May 9.
The 1,400 sq ft “one of a kind” store will welcome shoppers until May 14 – the day after the contest – and its interior has been inspired by the slogan “You’ll Never Sing Alone”.
Shoppers can expect a range of merchandise including mugs, hoodies, T-shirts, caps and limited-edition Eurovision replica trophies.
The store will also sell a selection of “novelty items” to encourage celebrations of the competition.
Liverpool One said in a statement that it has forecast a 25% increase in footfall during the period of Eurovision taking place.
Liverpool City Region Combined Authority said it is anticipating an “immediate” £25m boost to the local economy as a result of hosting the competition on behalf of Ukraine, which won the 2022 contest.
Liverpool One place strategy director Donna Howitt said: “We strive to place community and culture at the heart of everything we do, so it was vital that our Eurovision schedule had these things in abundance.
“We are also working on the legacy post-Eurovision and how such a major event can influence the transformation of spaces and wellbeing opportunities across Liverpool One.”
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