Earlier this month Facebook rolled out its ‘timeline’ pages for brands, after doing so earlier this year for personal users. This gives retailers more opportunity to engage with customers and present a more design-led page.
A change that will be particularly useful for retailers is the ability for them to private message Facebook users. This is key when it comes to managing customer enquiries and feedback. There have been concerns over the number of complaints that appear on brand pages and this improvement gives retailers the opportunity to take this off the main page and deal with them in much more depth, resulting in better customer service.
The update also gives brand pages a new look and feel, as well as giving retailers more control over what their customers are seeing – allowing for greater curation of the content that appears. This means retailers that have lots of applications on their page can clean up the layout and only display what they choose to.
The new timeline feature, which is available as an opt-in immediately, will be automatically applied to all brand pages on March 30.
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