Analysis: Boohoo’s shock pounce on Karen Millen and Coast

BoohooKarenMillenCoast

In a frenzied acquisition marketplace, beleaguered Karen Millen and Coast have been snapped up by Boohoo. However, Boohoo is only taking on their online businesses and IP rights as part of a pre-pack administration deal.

The acquisition casts doubt over the jobs of 1,100 Karen Millen and Coast employees and will likely mean the closure of the two brands’ 30 stores and 175 concessions.

 

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