Butler will join the fashion etailer on April 21 from energy services firm Mitie, where she has acted as group HR director for two years.

Butler has previously held senior HR roles at food-to-go chain Itsu and Sainsbury’s, where she worked across the UK and China between 2011 and 2015.

Butler will join Asos’ executive team and report to chief executive Nick Beighton in her new role.