Store gallery: Astrid & Miyu has opened the doors to its first global flagship store in London

The new 1,900 sq ft store showcases the brand’s new store concept and is located on London’s Carnaby Street.

Called a “premium retail experience”, the jewellery retailer said the store aims to reflect the brand’s ethos of “creating playgrounds for jewellery lovers”.

Astrid & Miyu’s flagship offers customers a range of seasonal and core product collections, as well as its “much-loved services offering” including three welding stations for bracelets and anklets and three piercing and tattoo studios.

Customers can also expect an “innovative purchasing process” in which orders can be placed via staff on the shop floor and collected at a kiosk upstairs in the store.

The London-based flagship also houses an in-store cafe on the upper floor, offering a range of drinks including a “bespoke matcha menu” and other hot and cold drinks.

Designed by creative design agency Seen Studios, the store features a frosted dome containing LED and other lighting elements to create an “abstract 3D orb” which it hopes will draw attention by being visible from the street.

Astrid & Miyu founder Connie Nam said: “We’re so excited to be opening our first ever global flagship store in one of London’s most loved shopping destinations.

“Our ongoing investment into experiential physical retail and where we have focused on revolutionising the jewellery experience has become a trademark for us as a brand, so to bring this immersive A&M experience to our largest two-level store feels like a natural next step.

“House of A&M is the ultimate jewellery lover’s playground and will offer the ‘best in class’ of A&M, taking our core pillars of creativity, community and education and combining them in a space designed to capture imaginations, create a sense of awe and where people can really feel welcomed and connected as part of one A&M community.”

The store officially opened on August 17, 2024, and is located at 5-7 Foubert’s Place, London W1F 7PY.