The fast fashion giant’s boss John Lyttle said that he wanted to position Boohoo as a leader in cleaning up the kind of working conditions uncovered at one of its supplier factories in Leicester by The Sunday Times.

Boohoo claimed to have been “shocked and appalled” at allegations of workers being paid less than the minimum wage and forced to work in unsafe conditions, which was met by some incredulity in the retail sector.

The retailer announced last week that it would be conducting a full independent review of conditions, pledged to spend £10m on mending its supply chain and hired two auditors to map its entire logistics network.