The retailer, which owns brands including Nasty Gal, Pretty Little Thing, Coast and Karen Millen, has been one of the sector’s continuous success stories since floating in 2014.

Sales have again boomed during lockdown and the company announced today that bosses including co-founders Mahmud Kamani and Carol Kane would be in line for huge bonuses.

Boohoo said today that its remuneration committee had created a long-term incentive plan designed to “ensure that the group’s leadership team is motivated” to continue “the exceptional levels of performance that [Boohoo] has delivered since IPO”.