Brazilian fashion and lifestyle brand Farm Rio has opened a new pop-up boutique at Bicester Village, in Oxfordshire.
The group is offering a 40% discount across the store, alongside maxi dresses, matching sets, graphic tees, and artisanal styles from the spring and summer 2025 collection.
Inside the store, the space features nature-inspired design details and a tropical wallpaper designed by Farm Rio’s long-time collaborator Dominique Jardy.
The news comes after the brand opened its first-ever European store on King’s Road, Chelsea, London earlier this year.
The retailer said the new London 1,500 sq ft store was built in collaboration with Brazilian architect and designer Marcelo Rosenbaum.
Farm Rio co-founder and creative director Kátia Barros said: “Having a store across the ocean in another major fashion capital is more than a significant achievement – it’s a dream come true.”
The group also had a “huge success” as a two-month pop-up in Selfridges, London and extended it’s stay in the fashion department store until the end of July.
Their new Bicester Village pop-up is open until October 30.
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