The British Fashion Council (BFC) has named Selfridges executive creative director Laura Weir as its new chief executive, succeeding former CEO Caroline Rush.
The BFC described Weir as a “leader in the global fashion industry” and announced today that she will take on the new role from April 28, 2025.
Weir is set to take over from Rush, whose departure was first announced in September, and who is set to exit the business in June this year after almost 16 years.
Weir first started her career as a fashion journalist and worked at publications including The Sunday Times, British Vogue, Drapers and formerly Retail Week.
In 2015, Weir was named editor-in-chief of the Evening Standard’s weekly magazine, ES Magazine, before going on to join Selfridges in January 2023 as its executive creative director.
BFC said Weir brings a “knowledge of British designers, executive board level experience in retail and editorial industry leadership” to the business.
Weir said of her appointment: “I am honoured to lead the BFC’s next chapter at an exciting and pivotal time for the British fashion industry. I look forward to working with the BFC team to champion culture and creativity to catalyse growth for British fashion, both domestically and globally. I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent.
“The BFC will continue to deliver an enhanced international industry presence, and I look forward to forging partnerships with industry and government to future-proof the sector and its significant contribution to the British economy, while addressing critical challenges such as environmental responsibility, and prioritising representation and inclusion.
“It is a privilege to champion the diversity and ingenuity that defines British fashion, and to lead a mission which will inspire generations to come.”
BFC chair David Pemsel said: “We are delighted to announce the appointment of Laura Weir as the incoming CEO of the BFC. Laura has worked alongside established and emerging designers, creative talent, industry leaders and press throughout her career over the past two decades.
“Her experience gives her an understanding of the complexities of the fashion industry ecosystem, and the strategic foresight to be able to lead positive transformation and initiatives to drive the next chapter of the BFC both domestically and globally, supported by a brilliant team.”
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