Burberry beats Hong Kong disruption as new strategy progresses

Burberry

The luxury fashion giant reported a pro forma adjusted operating profit of £187m, down 4% at constant exchange rates, in the half-year to September 28.

Revenues rose 3% to £1.28m and comparable store sales were up 4%, helped by new collections.

Burberry maintained guidance for “broadly stable top-line and adjusted operating margin, despite incremental pressure on gross margin from the disruptions in Hong Kong” and product mix.

Burberry is in the middle of the second year of a transformation plan spearheaded by chief executive Marco Gobbetti.

 

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