Clarks said its ‘Made to Last’ strategy comprised two central pillars: new branding focused on “exploiting the brand’s potential, leveraging its heritage” and sustainability; and a new “end-to-end” operating model.

The new operating model will be aimed at making Clarks more able to deliver its strategy “in a lean, effective and quick manner” and will lead to a reduction in the global workforce of around 700 staff globally.

Clarks said 900 existing roles will be mothballed, while 200 new roles will be created under the new strategy.