With the doors of fashion retailers forced to shut for almost three months, online has brought little respite as consumers stay home with nowhere to go, making the need for new clothing – aside from comfy loungewear – redundant.

As Next chief executive Lord Wolfson put it: “No one wants to buy clothes to sit at home in.”

In the UK, fashion sales will fall between 35% and 46% in 2020, according to McKinsey.