First look: Quiz has opened a new ‘premium’ UK flagship in Manchester

The new 2,500 sq ft store, which has relocated and upsized from Quiz’s previous store in the shopping centre, has been designed with the customer experience in mind.

Quiz said the new store has been designed with “the brand’s latest look and feel” at its core and features porcelain flooring, gold features, plush pink padded walls and LED screen displays.

Said to have a “premium” and “boutique” ambience, customer fitting rooms also have LED mirrors and crystal chandeliers inside.

The full range of womenswear, footwear and accessories is available to shop in-store and customers will also have the option to click and collect items at the new flagship.

Known for its vibrant occasionwear, Quiz said it has opened “just in time” ahead of the summer. It will also offer its latest Dubai-inspired collection ‘Summer Luxe’.

The new opening brings Quiz’s UK store estate to 68 and marks its second bricks-and-mortar presence in Manchester alongside its store in Arndale.

Quiz area manager Lyndsey Burgess said: “We’re delighted to announce the opening of our new store in the Trafford Centre. Our new store will not only welcome our loyal customers but also attract new ones.

“The brand-new, larger store features a modern design, ensuring the exceptional in-store experience that Quiz is renowned for.”

Trafford Centre director Simon Layton added: “We are incredibly excited to see this new store concept come to life.

“Its expanded footprint is a testament to Quiz’s commitment to enhancing the customer experience by offering a wider selection and a more engaging shopping environment.”

The opening comes amid a period of change for Quiz after founder and chief executive Tarak Ramzan stepped down from his role earlier this year and was succeeded by the chief commercial officer, his son Sheraz Ramzan.

Quiz said the change was part of its plans to “recalibrate the Quiz brand” as it targets moving into a new phase of profitable growth.