Five ways Shein is disrupting fashion as it posts £1bn in UK sales
The biggest brand some may never have heard of, Shein is a Chinese fast-fashion retailer of womenswear, menswear, shoes and accessories with a young customer base.
It was founded by Chris Xu under the name ZZKKO in 2008 and sold only wedding dresses. When it expanded into womenswear in 2012, it relaunched as Sheinside before expanding its product offering and rebranding to Shein in 2015.
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