Pateras was named as fashion boss at Frasers last August when it was reported he had taken on a “dual role”, which included overseeing the group’s recently acquired fashion brands Missguided and I Saw It First.
During his time at Frasers, Pateras focused on the repositioning of both Missguided and I Saw It First to “put them into a profitable position”, as well as migrating the businesses into a new head office and “significantly reducing overheads” by merging the two brands.
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