Ted Baker has opened a floral pop-up shop in Selfridges’ London store to showcase its flowery autumn/winter accessories collection.

Fashion brand Ted Baker opened ‘Ted’s Pick of the Bunch’ on Monday, which will stay open for three months.

The store sells shopper, tote and clutch bags, purses, iPad cases and printed wellingtons. All accessories are available in three key prints and are displayed among wild flowers and vintage flower carts.

To celebrate the launch, Ted Baker will be hosting an event on June 29 offering customers snow cones and edible petals.  

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