Vans has revealed its new flagship store on London’s Oxford Street formerly Miss Selfridge’s.

The 4,714 sq ft store will be Van’s biggest store in Europe selling a large selection of footwear, apparel and accessories.

Vans has created an experience-driven store that includes traditional retail space alongside a Customs Lab – allowing shoppers to customise their purchases – with artists on hand, and widescreen TVs on the walls.

The skater and sportswear brand store officially opens on November 21 to coincide with the brands global initiative ‘Vans Checkerboard Day’.

The annual event gives fans the opportunity to take part in creative events to give back to organisations that support creative expression.

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