In The Style has launched its float on the AIM market today after a “significantly oversubscribed” fundraising, which priced it at the top end of its valuation range.

The online fashion retailer raised £11m for the company and £49m for selling shareholders after selling 24.5 million existing shares at 200 pence per share.

Based on this placing price, In The Style’s market capitalisation is approximately £105m, with Liberum acting as nominated adviser and sole broker.