American fashion retailer Juicy Couture is making its return to bricks-and-mortar retail in the UK with the opening of a new store in London.
The new 1,200 sq ft store opens its doors at Westfield shopping centre, Stratford City, today with the hope of bringing a “contemporary design aesthetic to a vibrant, inviting store”.
The store is said to bring “iconic elements” from former Juicy stores, such as iconic slogans, graffiti-inspired artwork and neon lighting as well as including “modern touches” and a metallic runway for shoppers to try products on.
Juicy Couture said the store would offer the latest collections including its most recent Christmas range Once Upon a Time, as well as pyjamas, lingerie and accessories.
The brand became famous for its iconic velour tracksuit, and its contemporary store combines the early 2000s “it girl aesthetic” with a new “whimsical fairytale charm” dedicated to womenswear.
Juicy Couture’s licence holder for the UK and Europe Batra group director Rajiv Batra said: “Spanning more than two decades, Juicy Couture’s enduring legacy has gained the brand a loyal following throughout the world, and we can’t wait to bring the physical shopping experience to life for fans in London.
“This new space presents a modern take on Juicy Couture’s eclectic previous store concepts and perfectly encapsulates the brand’s unique approach to fun and casual glamour.
“Our fan base has always been devoted, and we’re delighted to be providing shoppers an in-person experience throughout the holiday season and beyond.”
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