The fashion and homeware retailer will open the “very different” Laura Ashley store in the Westfield London shopping centre in Shepherd’s Bush.

Laura Ashley chair Andrew Khoo said: “We’re very excited about this store because we’re taking a very fresh look at how we can do things. It will be a different Laura Ashley.

“It will still be Laura Ashley that we all know and love, but it will be very different in the way we style and merchandise and the types of products that will come in.”