The golden quarter ad, which came a day after Marks & Spencer’s first-half results beat expectations, celebrates “the transformative effect” of Christmas and is seen through a child’s eyes.
The 90-second advert, featuring Britain’s Got Talent child star Skylar Blu, aired for this first time during ITV’s This Morning. There will also be cut downs on on-demand platforms, and the ad will run in cinemas, on dynamic digital screens and print cover wraps. It will also feature in Marks & Spencer store windows.
The full ad highlights products from M&S’ womenswear, menswear, sleepwear, kidswear, home and gifting ranges and is expected to reach 51 million people an average of 13 times.
M&S clothing and home marketing director Anna Braithwaite said: “For many of our customers Christmas is one of the biggest events in the calendar, a moment for the whole family to look forward to, to come together and create lasting memories.
“The festive season instills a sense of hope, wonder and joy and this year we’re taking a playful approach by adding a little fantasy to our Christmas campaign. We have long been known to deliver the magic and sparkle of Christmas for our customers and this season we’re showcasing the very best of M&S, all at a great value.”
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