Moss Bros boss Brian Brick told Retail Week that the new premium rental service would be launched in the fourth quarter of the year and would allow customers to rent products from the wider retail range.

“One change that is exciting is that we’re doing to be doing a trial of a new, premium rental service which will customers to come in and, if they like something they see in retail, they’ll be able to rent it from us,” said Brick.

“We’re very excited by that. We think the rental space – if you look at Uber, Airbnb – we see it as a great opportunity. It’ll give the customer a big opportunity – the garment will always be new, and the customer will pay a premium price.”