Fashion giant Primark has opened its newest store in Orlando, Florida, in partnership with The Walt Disney Company.

The opening comes alongside Primark’s 55th anniversary this year and marks the fashion retailer’s second store in the state of Florida, as well as its 26th store in the US.

It follows the opening of its newest Spanish store in Madrid earlier this week.

The new 36,200 sq ft store spans two floors and is located in The Florida Mall, which neighbours the Walt Disney World Resort.

Primark has taken its long-standing collaboration with Disney to new heights by opening its first store in partnership with the entertainment company.

Primark said the store “boasts the largest Disney collection of any Primark store” and shoppers can expect to find an entire floor dedicated to Disney and Marvel products.

The fashion retailer said the exclusive offering marks the “ultimate destination for all Disney fans”.

Primark chief executive Paul Marchant said: “What an exciting time for Primark; on one side of the Atlantic, we’ve opened our 26th US store in Orlando, Florida, which is our 450th globally, while on the other we’re celebrating 55 years of Penneys in Ireland.

“It all started in 1969 when our visionary founder, the late Arthur Ryan, opened the first Penneys store on Mary Street in Dublin. Today we’re incredibly proud to operate in 17 countries across the world, making looking good and feeling good cost less no matter the destination.

“Our new Orlando store has the same great Primark offering that our international customers know and love, along with an impressive range of Disney merchandise, much of which you’ll only find at Primark. We know it will be a huge draw for holidaymakers given the store’s close location to the Walt Disney resort.”

Primark global director of license Sarah Jackson added: “Primark has developed a long-standing collaboration with Disney over the last 11 years.

“Today we are excited to take the next step in our collaboration and bring Orlando shoppers Disney and Marvel-inspired collections at the prices that Primark is known and loved for.

“The dedication of an entire Disney and Marvel floor is a first for Primark, delivering an unparalleled experience, and is certain to be a huge hit with our customers.”

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