Q&A: Boux Avenue chief product officer on design, innovation and never fearing the competition
First founded in 2011 and owned today by entrepreneur Theo Paphitis, Boux Avenue is a specialist retailer offering a range of lingerie, nightwear, loungewear, sportswear and swimwear to shoppers. Designed bespokely in-house in London, Boux Avenue offers lingerie in sizes ranging from a 28A to a 40G and from UK sizes six to 18.
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