Cornish clothing brand Seasalt has recorded “impressive sales” over the festive trading period, with online, stores, wholesale and marketplace partner sales all increasing.
The retailer said every channel set new records for the Christmas period with total sales rising 10% year on year in the five weeks to December 30.
Online sales grew 6% above last year’s figures, while stores recorded a third consecutive Christmas of record sales.
Overall store revenues were up 3% compared to the same period in 2023.
Marketplace partnerships with the likes of Marks & Spencer, Zalando, Next and Nordstrom went from “strength to strength” as sales were up 46%. International markets represented 10% of sales.
It is on track to deliver another year of double-digit revenue growth for the year ending February 1. However, Seasalt chief executive Paul Hayes warned of “cost pressure” in 2025 following the Budget.
He said: “Sales have been strong across the year and throughout the key festive trading weeks in 2024, building on our previous success, in spite of the current economic environment and decline in high street footfall seen across the UK.
“Here at Seasalt, like all retailers, we anticipate significant cost pressure in the upcoming months, particularly with the impact of the chancellor’s autumn Budget statement, necessitating a heightened focus on cost management in order to drive profitable growth.
“We will also continue to progress our expansion strategy for 2025, including our store opening programme, both in the UK and the US, and develop our strategic partnerships, putting us in the best possible position to realise our growth ambitions for the year ahead.”
Chief trading officer Jon Lewis added: “We are very pleased to see all of our main sales channels perform so well over the festive season, with healthy year-on-year growth across all three. During the Black Friday trading period, we reported our most successful day ever online.
“The big product category winner for us was knitwear. Our customers were resoundingly positive about the collection and that was evidenced by very strong sales in the run-up to Christmas. Our trading results reflect our customers’ reaction both to our full-price product ranges and our Black Friday and end-of-season sales promotions.”
No comments yet