The new advert focuses on “giving the gift of warmth” via Barbour products this festive season and puts the spotlight on its heritage jackets and accessories.

The advert sees Shaun the Sheep’s best friend and the farmer’s dog Bitzer trying to conduct a choir, but Shaun and his flock are too cold to sing the Christmas carols.

As the ‘baas’ of the sheep begin to freeze, Bitzer goes away on his bike and returns with gifts of scarves and hats for the flock from Barbour.

Once the sheep are wrapped up in their Barbour products they “feel the magical warmth of the British brand’s quality accessories”, and begin to sing again.

The advert was created by animation company Aardman and it will be airing both across online channels and on TV.

Barbour commercial director Paul Wilkinson said: “After the success of last year’s campaign, we are excited to be collaborating with Aardman for another year. A British brand that shares our core values of craftsmanship, attention to detail, and quality. The Barbour and Aardman customer is multi-generational, which was a big part of the inspiration behind this campaign.

“This year we are pleased to support Oxfam, giving 30 people the opportunity to purchase a unique, limited-edition Barbour x Shaun the Sheep pre-loved wax jacket with all proceeds going to the charity.” 

Aardman senior brand manager Rachael Peacock said: “We’re delighted to launch the next festive Shaun the Sheep adventure for Barbour.

“These iconic British brands share strong values of quality, craft and a shared love of the outdoors. Shaun and the flock have never looked better than in Barbour!”  

The jackets have Shaun-inspired embroidery, faux shearling lining and exclusive accessories which the brand hopes will make for “meaningful” gifts.

The jackets will be sold online at Barbour and in select Oxfam stores.

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