Littlewoods has launched an online only campaign, featuring Love Island winner Amber Rose Gill, following the unveiling of Shop Direct’s partnership with Arcadia brands Topshop and Topman.

The advertising campaign – produced by The Gate – aims to create “thumb-stopping” digital content, film and photography.

In September, Topshop also launched on Asos for the first time as part of a turnaround programme to boost sales for the struggling retailer owned by Philip Green’s retail company Arcadia.