Lidl launched its first womenswear fashion range in stores this week, as it makes a play for the value fashion market.

Lidl

The move will mean the discounter is taking on fashion retailers, such as Primark and George at Asda, selling garments such as jackets, boots and jeans.

And it is likely to spook the big four supermarkets – Tesco, Sainsbury’s, Asda and Morrisons – some of which have already slashed food prices to compete with the growing popularity of Lidl and its German counterpart Aldi.

But will Lidl’s clothing be as popular among shoppers as its food offer?

As it launches into fashion, would you buy clothes from Lidl? Featuring Hackney residents, Marlaena Herbert, Neil and Patsy Francis

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Analysis: Supermarkets fight it out on the fashion front

The F&F offer includes womenswear, menswear, kidswear and lingerie. It is available in 450 UK stores and 1,800 international stores in 23 countries, including Saudi Arabia, China and Poland.

Lidl’s push into fashion could open up a new front against established grocers. Retail Week compares the tactics of the supermarkets