Dilks will join the women’s fashion pureplay, which has recently made deals to sell its clothing via John Lewis and Next websites, on September 7 and will officially take over the reins on September 18 when Bowling departs.

Dilks joins Sosandar from his 11-year stint at outdoorwear brand Regatta, where he has held the role of finance director for the last five years.

Dilks has previously held positions in both retail and FMCG including Kraft Foods and the Co-op.