The fashion etailer posted a 52% jump in sales in the six months to September 30 to £4.3m, driven by demand of full-price items during the summer months.

Sosandar’s sales in August rose 7% compared with July, “driven by a high proportion of repeat orders with strong demand for full-price high summer products”, while sales in September rose 54% month on month and were up 36% year on year.

Despite Sosandar cutting back marketing costs by 49%  to focus “on cash preservation and trading its database of repeat orders and prospects” during the period, new customer numbers rose 26% year on year. The fashion etailer’s number of repeat orders also increased 88% year on year.