French fashion and lifestyle brand IKKS has opened its first UK store on London’s Carnaby Street.
The store marks the label’s first permanent entry into the UK after it tested a pop-up in 2016.
The flagship Carnaby store measures 2,610 sq ft across two floors and carries the full range of womenswear, menswear and kidswear.
IKKS has also opened a second store on King’s Road.
The stores are designed to offer a luxury customer experience, featuring a lounge area where customers will be served complimentary coffees.
They will also host regular in-store style sessions and talks from industry faces.
It will be home to some UK exclusives, including the brand’s hero Free the Sea sustainable collection, which is made with Seaqual yarn that uses recycled plastic waste from the sea.
The fashion label has more than 800 stores worldwide.
IKKS chief executive Ludovic Manzon said: “Carnaby Street is a perfect location to launch our first standalone store in London as it’s not only an iconic shopping destination, it’s also where we know our target customers are shopping.
“This will allow us to showcase our full brand collections and to create an exciting space for our customers to immerse themselves into IKKS. We are pleased with the response to our recent new standalone store openings in China and Madrid. This gave us the confidence to expand to additional markets in which we were seeing existing demand for IKKS Paris.”
Shaftesbury retail director Samantha Bain-Mollison added: “We are delighted that IKKS will open their flagship store in Carnaby. The brand will sit perfectly within the existing retail portfolio of exciting fashion concepts on Carnaby Street that offer customers a point of difference and a premium shopping experience.
“IKKS will unveil the full general store concept for the first time in this permanent flagship location.”
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