The 4,375 sq ft space incorporates a content room, meeting rooms, a showroom, a photo studio, office workspace and a reception area. It follows in the footsteps of recent openings by the fast-fashion retailer in Paris, Miami and Los Angeles.

The new location will be used as a content creator hub for celebrities, influencers, stylists and press to “explore the brand, try on clothes, create content and channel the PLT lifestyle”.