Jewellery retailer Swarovski has opened a new concept store at Liverpool’s Liverpool One shopping centre that has “reimagined the retail experience as a true feast for the senses”.
The new 2,000 sq ft WonderLUX store format, which can be found on Peter’s Lane, features octagonal boxes that have been transformed into frames housing various Swarovski products.
Swarovski said the new store will feature a range of bracelets, earrings, necklaces, rings and watches from its collections.
Shoppers can also expect to find a variety of Swarovski’s home décor collections and accessories as an ode to “science, magic and the wonder of crystal made real”.
The opening marks Swarovski’s standalone store return to the city of Liverpool, and features a decorated blend of “metallic finishes, fluted glass, chrome and silk accents”.
Swarovski’s Liverpool store reflects the brand’s “new visual identity” through the new concept and welcomes customers into a more sensory shopping experience.
Swarovski said in a statement that the new store encourages “exploration and self-expression”, and areas within the store are colour-blocked in the brand’s new signature blue shade.
Grosvenor senior asset manager Rob Deacon said of the new Liverpool opening: “The return of a standalone Swarovski store to Liverpool is not only an exciting moment for the city but for Liverpool One too, as it is now home to the brand’s bold new retail concept.
“We are thrilled to welcome Swarovski to Peter’s Lane, its reputation as one of the world’s premier jewellery brands makes them a perfect new addition, further enriching our line-up of premium retailers.”
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