Sister brands Uniqlo and Theory have opened a joint store on London’s Regent Street.

This is the first store combining the two brands, which are owned by Japan-based Fast Retailing, in Europe.

The store spans 1,900 sq ft across three floors and seeks to draw on the heritage of the store space and the local area.

It is located in a 19th-century Grade II listed building, which includes a Grade I listed dome space on the lower ground floor.

The space, which was once home to a barbershop, now houses Uniqlo’s Masterpiece collection.

The Theory side of the store uses natural materials such as cork and clay.

Customers can also make use of the repair studio, which offers simple and elevated repair services based on the Japanese sashiko stitching technique.

To try the technique at home, customers will be able to purchase accessories such as Shozaburo scissors and Misuya Bari needles.

To celebrate 20 years of Uniqlo in the UK, the brand launched an open call in partnership with the Tate Collective to respond to the theme “the spirit of London”.

Winning artists Rosie Haynes, Flatboy and Yolande Mutale each created a series of 12 digital art pieces showing what they love about London, which will be displayed on the staircase in the store.

The store has also partnered with local businesses JamJar Flowers and Perky Blenders coffee.

Uniqlo Europe chief executive Taku Morikawa said: “Regent Street holds a special significance for Uniqlo as it was the location of one of the first stores we opened outside of our home market in Japan 20 years ago.

“The store was designed to reflect the spirit of London and aims to make our LifeWear offering more accessible and sustainable for our loyal customers who have supported us in the UK for these past 20 years.”

Topics