The department store chain said it has “reshaped” its new season collection to focus on both style and value.
M&S has placed its hero categories such as coats, denim and knitwear at the centre of the campaign.
The Edit range features its most stylish pieces, designed to be dressed up or down, and fit with each other to create complementary outfits.
As such, M&S has launched its first “shop the look” button online and has created coordinated zones for this collection.
To launch the range, M&S has introduced its first television advert since before the pandemic, emphasising the versatility and comfort factor of the products.
M&S managing director clothing and home Richard Price said: “We’re reshaping the future of M&S clothing with relevant product for how our customers are living and working – sustainably sourced items that offer trusted value and, as our new marketing campaign says, are ‘anything but ordinary’.
“We’re confident in our stylish product with big buys, especially within our hero categories and we’ll continue to listen to our customers’ feedback on our ranges.
“Alongside great products, our customers want a seamless and inspirational shopping experience whether they’re online or in-store and we’re continuing to make changes – from more casual and colourful product in smaller shops to introducing a ‘shop the look’ button on our website, making it even easier to put together stylish outfits.”
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