The advert highlights the magic of Christmas by showing a team of flamingos delivering Very packages to pigeons and three other flamingo characters, Kerry, Terry and Cherry.
The flamingos’ home then becomes engulfed in pink glitter and is transformed with vibrant gifts, a Christmas tree and decorations.
The new platform and campaign were developed by The Gate to bring to life Very’s strategy of: “There’s good, and there’s Very good”.
The animation and characters were designed and produced by Nexus studios and directed by Paloma Baeza. The new flamingo characters will continue to be a part of the brand.
The digital retailer’s campaign will run nationwide across TV, cinema, digital and social from November 1.
Very chief marketing officer Jessica Myers said: “We know Very customers are as imaginative and enthusiastic about everyday moments as they are about Christmas, and we want to celebrate and enable that sense of joy and fun all year round as part of our commitment to our purpose; helping families get more out of life.
“‘Let’s Make It Sparkle’ brings that spirit to life brilliantly, and we’re so excited for the opportunities this new creative platform will open up in 2024 and beyond.”
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